Course Modules

Welcome!

Welcome!
Module Completed Module In Progress Module Locked
Welcome! 945112  
  • Page
    Welcome to CON446/598 Marketing For Construction! Welcome to CON446/598 Marketing For Construction!
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Discussion Topic
    Community Forum Community Forum
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 1: Intro to Marketing for Construction August 24, 2021

Week 1: Intro to Marketing for Construction August 24, 2021
Module Completed Module In Progress Module Locked
Week 1: Intro to Marketing for Construction August 24, 2021 945113  
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    Week 1: Introduction to Marketing for Construction Week 1: Introduction to Marketing for Construction
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 2: Brand Story/Differentiation/Positioning August 31, 2021

Week 2: Brand Story/Differentiation/Positioning August 31, 2021
Module Completed Module In Progress Module Locked
Week 2: Brand Story/Differentiation/Positioning August 31, 2021 945114  
  • Page
    Week 2: Brand Story/Differentiation Week 2: Brand Story/Differentiation
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Homework: Differentiation Paper Due 9/7 Homework: Differentiation Paper Due 9/7
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 3: Marketing Plan & Budget September 7, 2021

Week 3: Marketing Plan & Budget September 7, 2021
Module Completed Module In Progress Module Locked
Week 3: Marketing Plan & Budget September 7, 2021 945115  
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    Week 3: Marketing Plan & Budget Week 3: Marketing Plan & Budget
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Homework: Develop a Marketing Plan Due 9/14 Homework: Develop a Marketing Plan Due 9/14
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 4: Digital & Traditional Marketing September 14, 2021

Week 4: Digital & Traditional Marketing September 14, 2021
Module Completed Module In Progress Module Locked
Week 4: Digital & Traditional Marketing September 14, 2021 945116  
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    Week 4: Digital & Traditional Marketing Week 4: Digital & Traditional Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Homework: Create a Press Release Due 9/21 Homework: Create a Press Release Due 9/21
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 5: Subcontractor Marketing, and Visual Media September 21, 2021

Week 5: Subcontractor Marketing, and Visual Media September 21, 2021
Module Completed Module In Progress Module Locked
Week 5: Subcontractor Marketing, and Visual Media September 21, 2021 945117  
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    Week 5: Subcontractor Marketing and Visual Media Week 5: Subcontractor Marketing and Visual Media
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Exam #1 9/21 Exam #1 9/21
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 6: Sales/Business Development, Lead Development & Networking Associations September 28, 2021

Week 6: Sales/Business Development, Lead Development & Networking Associations September 28, 2021
Module Completed Module In Progress Module Locked
Week 6: Sales/Business Development, Lead Development & Networking Associations September 28, 2021 945118  
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    Week 6: Sales/Business Development, BD, Lead Development & Networking Associations Week 6: Sales/Business Development, BD, Lead Development & Networking Associations
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 7: Custom Home & Production Home Marketing October 5, 2021

Week 7: Custom Home & Production Home Marketing October 5, 2021
Module Completed Module In Progress Module Locked
Week 7: Custom Home & Production Home Marketing October 5, 2021 945119  
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    Week 7: Custom Home & Production Home Marketing Week 7: Custom Home & Production Home Marketing
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 8: Fall Break October 12, 2021

Week 8: Fall Break October 12, 2021
Module Completed Module In Progress Module Locked
Week 8: Fall Break October 12, 2021 1110392  
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    Week 8: No Class Fall Break Week 8: No Class Fall Break
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 9: Field Visits to Marketing Departments October 19, 2021

Week 9: Field Visits to Marketing Departments October 19, 2021
Module Completed Module In Progress Module Locked
Week 9: Field Visits to Marketing Departments October 19, 2021 945120  
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    Week 9: Presentations for Field Visits to Marketing Departments Week 9: Presentations for Field Visits to Marketing Departments
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    Homework: Marketing Tour Reflection Paper Due 10/26 Homework: Marketing Tour Reflection Paper Due 10/26
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 10: Selling Public vs. Private Work & Alternate Delivery, RFPs/RFQs/LOIs October 26, 2021

Week 10: Selling Public vs. Private Work & Alternate Delivery, RFPs/RFQs/LOIs October 26, 2021
Module Completed Module In Progress Module Locked
Week 10: Selling Public vs. Private Work & Alternate Delivery, RFPs/RFQs/LOIs October 26, 2021 945121  
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    Week 10: Selling Public vs. Private Work & Alternate Delivery, RFPs/RFQs/LOIs Week 10: Selling Public vs. Private Work & Alternate Delivery, RFPs/RFQs/LOIs
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 11: Presubmittal Meeting & Exam November 2, 2021

Week 11: Presubmittal Meeting & Exam November 2, 2021
Module Completed Module In Progress Module Locked
Week 11: Presubmittal Meeting & Exam November 2, 2021 945122  
  • Page
    Week 11: Presubmittal, Exam #2 Week 11: Presubmittal, Exam #2
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Assignment
    RSOQ - Research Paper due 11/9 RSOQ - Research Paper due 11/9
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 12: SOQs Due, Client Retention/Client Surveys, Short List Letter Released

Week 12: SOQs Due, Client Retention/Client Surveys, Short List Letter Released
Module Completed Module In Progress Module Locked
Week 12: SOQs Due, Client Retention/Client Surveys, Short List Letter Released 945123  
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    Week 12: SOQs Due, Shortlist Letter Released & Quiz Week 12: SOQs Due, Shortlist Letter Released & Quiz
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Page
    Final Shortlist Letter for Interview Final Shortlist Letter for Interview
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
  • Quiz
    Selling the Invisible and The Truth Helps Quiz Selling the Invisible and The Truth Helps Quiz
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 13: Interviewing, Presentation Skills, Visual Aids, Q&A

Week 13: Interviewing, Presentation Skills, Visual Aids, Q&A
Module Completed Module In Progress Module Locked
Week 13: Interviewing, Presentation Skills, Visual Aids, Q&A 945124  
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    Week 13: Interviewing, Presentation Skills, Visual Aids, Q&A Week 13: Interviewing, Presentation Skills, Visual Aids, Q&A
    Score at least   Must score at least   to complete this module item Scored at least   Module item has been completed by scoring at least   Score at least  % Must score at least  % to complete this module item Scored at least  % Module item has been completed by scoring at least  % View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete

Week 14: Interview Prep Questions & Strategy

Week 14: Interview Prep Questions & Strategy
Module Completed Module In Progress Module Locked
Week 14: Interview Prep Questions & Strategy 945125  

Week 15: Interview Run Throughs

Week 15: Interview Run Throughs
Module Completed Module In Progress Module Locked
Week 15: Interview Run Throughs 1112408  

Week 16: Final Group Presentations

Week 16: Final Group Presentations
Module Completed Module In Progress Module Locked
Week 16: Final Group Presentations 1112409  
 
minimum score must view must submit must contribute